Welcome to Wicked Ghostwriting

I’m Becky, Conversion Copywriter and AI Writing Specialist, and the author of over 30 books. I help travel and wellness brands grow authority, attract new subscribers, and convert audiences through magnetic, high-conversion content that informs, engages, and ultimately keeps the human spirit at the heart of every brand.

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ABOUT Wicked Ghost writing

ABOUT Wicked Ghost writing

Over the past 15 years, I've written and edited thousands of pieces across travel, fashion, tech, mental health, and wellness — with a strong focus on founder-led storytelling and thought leadership. Now utilising AI tools and frameworks, my work includes high-impact evergreen email sequences, LinkedIn ghostwriting, and ebooks as lead magnets. I make sure your authentic voice comes through with the human spirit people crave in an AI-dominated landscape.

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Ready to connect with more clients? Book a free consultation call to discuss how I can help you create an impactful email course.

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Wicked Services

Conversion Copywriter and AI Writing Specialist

I will... * Build repeatable content workflows — from ideation to publication to distribution * Create documentation and templates— so teams can execute without constant oversight * Train AI models on brand voice — using custom instructions, style guides, and example libraries * Design content operations — connecting strategy, production, and performance tracking * Scale output without sacrificing quality — turning one-off projects into repeatable systems

Educational Email Courses

Educational Email Courses (EECs) are tailored lead magnets that attract more sign-ups and grow your subscriber base effectively. Let's talk about the best course for you.

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LinkedIn & Socials Management

Grow your network and reputation by becoming a thought-leader with regular posts that convert. I'll manage your LinkedIn and socials, helping your business stand out and inspire.

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Web Content & Copywriting

Cross-channel creative strategies, brand storytellng, newsletters, web copy, blogs and more. Whatever your vision is, let's create the journey that converts browsers into buyers.

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Explore Wicked's Work

Educational Email Course Lead Magnet: The 5 Mistakes Remote Travelers Make that Lead to All-Nighters, Zoom Fails, and Guilt about Not Exploring (And Build a Sustainable Routine that Protects your Productivity and your Wanderlust… Even if You've Failed at Balancing Work and Travel Before).

I co-developed cross-channel creative strategies for high-profile campaigns and collaborations at Tommy, translating the brand vision into content that continues to resonate with global communities.

As Content Editor at KARL LAGERFELD I worked on multi-channel content creation for global campaigns, including social media, newsletters, websites, internal communications, tone of voice and brand guidelines.

Educational Email Course Lead Magnet: A 5-Day Step-By-Step Guide to Sleeping Better, Rewiring a Burnt-Out Brain, and Feeling Like Yourself Again (No Meditation Experience Required). Designed to grow the mailing list for London's leading Sound Therapist Farzana Ali.

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